Who owns the site?
Bing is a web search engine from Microsoft. Bing was
unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things
Digital conference in San Diego, California, for release on June 1, 2009.
Notable changes include the listing of search suggestions while queries are
entered and a list of related searches based on semantic technology from
Powerset, which Microsoft purchased in 2008.
Does big own any other traditional media businesses?
No.
What other
internet sites do they own?
MobileBing.com
What is its revenue?
$707million.
What is its overall worth?
5.9 Billion dollars.
5 key facts about Bing:
- · From June 2011 to June 2012, Bing stole 5% of Google’s search share.
- · Bing and Yahoo ads allow you to use 40 characters in your title. By contrast Google ad titles have a character limit of 25
- · With a single Bing ad buy, you can reach 162 million unique searchers using Microsoft and Yahoo sites
·
Microsoft also has an agreement with
Hewlett-Packard to have Bing as the default search engine for all new PCs it
sells for the next 3 years
Microsoft paid Verizon Wireless $550 million
to use Bing as the default search provider on Verizon’s Blackberry.
·
ing has been criticized for being slower to
index websites than Google search or Yahoo! search. It has also been criticized
for not indexing some websites at all.
3 quotes about the institution:
1.
I use Google. I don’t use Bing. Maybe it’s just
habit. But every time I tried Bing it seemed to give me less useful results
than the ones I was getting from Google. Maybe that wasn’t totally true. Maybe
I was just so used to Google that I didn’t give Bing a proper chance. – Gerry Mcgovern -He is widely regarded as the
worldwide http://www.cmswire.com/cms/customer-experience/the-google-versus-bing-experience-022568.php
authority on increasing web satisfaction by managing customer tasks.
2.
Microsoft is upping the ante in its search war
with Google, adding new features and an updated look for its Bing search
service. Barry Levine - Levine is a technology writer and TV/Web producer who
has worked in interactive media and TV since 1986 http://www.cmswire.com/cms/customer-experience/the-google-versus-bing-experience-022568.php
3.
Keeping track of important Facebook updates can
be a tedious process, especially if a person has a lot of contacts, but Bing
aims to make this easier by integrating Facebook into its social sidebar tool. –
Katie Ingram - Covers Customer Experience, Digital Marketing http://www.cmswire.com/cms/customer-experience/the-google-versus-bing-experience-022568.php
Summarise two linked Wikipedia articles.
1.
Bing Loses Nearly $1billion per Quarter For
Microsoft.
·
Since Bing launched in the summer of 2009,
Microsoft has lost $5.5 billion on the service and the losses are flowing
faster than ever today.
·
Bing has 14.7% of the search market and is proud
to proclaim it is gaining on Google and has taken share from the search giant.
·
Since Bing launched, Google has lost market
share slightly from 65% at Bing's debut to 64.8% today.
·
Not all of the losses can be blamed on Bing
though. Apparently, Microsoft has never made money on its search offerings.
·
Microsoft is looking to build its market share
with partnerships for search with Facebook and with Nokia.
2.
Bing Ads Are Growing Nicely, But Microsoft Is
Still Living In Google's World
·
Microsoft’s Bing Ads have had to struggle to get
table scraps from advertisers.
·
In a post that will go up Wednesday morning on
the Bing Ads blog, David Pann, general manager for Microsoft’s Search Network,
says clicks on Bing ads are up 30% from a year ago, and mobile ad clicks jumped
133%. We don’t know from what base, but it’s a healthy rise nonetheless.
·
And Bing Ads has expanded to 35 countries,
including Hong Kong and Taiwan last winter.
·
Microsoft doubled the number of search keywords
that can be managed in Bing Ads, to 100,000, and promised 1 million keywords by
year-end. In coming months, Pann also said, Bing Ads will offer advertisers ad
performance reports in under a half-hour, down from up to four hours.
·
Finally, Pann said the company has seen
double-digit revenue-per-search growth in the past year
List key information on the company’s corporate homepage.
- · Microsoft’s New Search at Bing.com Helps People Make Better Decisions
- · providing customers with a first step in moving beyond search to help make faster, more informed decisions
- · Organized search experience.
- · Simplify tasks and provide insight.
- · Great search results.
