Powerpoint

BBC

Teenage Aldi worker becomes internet sensation after photo of him walking an old man home from the shops goes viral

A teenage worker has gone viral because of the story that has been shared online countless amounts of times. The Aldi worker thought to assist an old man aged 96 all the way to his house to help him with his heave shopping bags. He had his picture taken and was seen as a good member of the public. The old man was thankful and surprised that there are actually people like this around to help.

This just shows what could get trending online and what could cause loads of shares and what could become popular on the internet. This shows how one little thing could be made out to be such a big thing. This would be seen by mainstreamers and maybe the lower class, due the other classes being more interested in other stuff. 

The BBC Powerpoint

https://drive.google.com/drive/my-drive

Independent Case Study : The BBC

Audience

1) How has new and digital media changed the audience experience in your chosen industry?

The BBC has changed audiences experience in many different ways, new and digital media has helped them a lot as they are now providing more and more services online which are easy to access through ether home computers, tablets or just their smart phones or androids. For example they are now able to view the latest news which pops up o their phones, they are also able to stream and download shows that they may have missed on tv and catch up on anything that had been aired live on the BBC channel.

2) Has new and digital media changed the way the audience consume your chosen product?

Yes, before they would have had to listen to the radio or have a TV in front of them all the time for them to watch or listen to the stuff they would have liked to watch or listen to. Now they are able to use their smart phones to stream anything they want live, or just catch up. For example they’ll be able to download the BBC iPlayer app on their devices and surf through shows that they may want to watch.

3) Has the size of the audience changed as a result of new and digital media?

It has changed the size of the audience due to how easy they are able to access BBC’s content through using the apps that they have downloaded. Which makes it more convenient for the audience.

4) What are the positive changes new and digital media have brought to the audience of your case study? (E.g. greater choice, easier access etc.)

The positive changes that they have brought to the audiences is that they are able to access what they like easy, due to 4G they are able to stream it very fast anywhere they are, and also they have more of a choice of what they want to watch due to the big target audience.

5) What are the negative changes new and digital media have had on your chosen audience? (E.g. quality of product etc.)

What is negative about the changes is that the quality of the product has decreased meaning they wont be as satisfied as they were before.

6) What about audience pleasures - have these changed as a result of new and digital media? 

Audience pleasures have changed and the BBC has also to meet their demands. The BBC now that they upload peoples favourite TV shows they would receive the younger generation mostly visiting iplayer to watch the shows they love, for example like the inbetweeners. This provides the audiences pleasure, providing escapism from their everyday problems, and they may also be able to identify with the characters in the comedy.

7) What is the target audience for your chosen case study? Write a demographic/psychographic profile.

The demographic for the BBC is from the ages of 4-60, this is because they have channels from CBBC to BBC 4, which provide documentaries for those who may be interested in the past and are interested in History.


Institution

1) How has new and digital media had an impact on ownership or control in your chosen industry?
The impact that they have had is that they have lost ownership and market share due to the other channels competing against the BBC and other big rivals like Channel 4. This would mean they would be fewer viewers and be making less money that they used to.

2) What impact has new and digital media had on ownership in your chosen case study?

They have ownership of the TV licence fee, the BBC is funded on this, every person in the UK who owns a tv would have to pay a tv licence fee for the to be able to watch tv or to have a tv with in the premises. If they fail to pay the tv licence they could be fined.

 3) How has new and digital media changed the way institutions produce texts?

They are now able to look at statistics and social media sites which have audiences talking about the shows, they may argue waht they liked and what they disliked, meaning the BBC can analyse the findings and then change the texts to meet audiences demands. 
4) How has new and digital media changed the way institutions distribute their product?

They are now able to upload their texts online which can be easily accessed via internet, this makes it easy and accessible for the audiences as everyone has internet. 
5) How might new and digital media threaten your chosen industry?

New and digital media could threaten the industry through the audiences possibly challenging the BBC in terms of any decisions they may make, they may go against them. 
6) How has new and digital media changed the way your chosen industry is regulated? 

The industry used to be censored which meant that it used to be suitable for all, now though the BBC are getting a lot more explicit showing explicit comedy shows which have sexual jokes which aren't suitable for younger viewers.

UGC

1)What examples of user-generated content can you find in your case study?

The BBC have a UGC team which operate with in the BBC premises.They are responsible for viewing the content which i sent to the BBC and decide whether the content is authentic and safe to be airing on live. These are the people which send off then to the shows that  require the content like the news cannel. 
2) How has UGC changed things for audiences or institutions in your chosen case study?

They have been given more power as they are now able to go and film live events before the BBC can even get to the scene. By the time the BBC go to the scene it would have already happened meaning the citizen journalists are able to show exactly what happened, and the bbc cannot put any twists on it. 

Marxism, Pluralism and Hegemony

1) What would be a Marxist perspective of the impact of new and digital media on your chosen case study?

A marxist perspective would say that new and digital media is used to control audiences and brain wash them to what the institutions what them to watch and think, meaning the institutions are overpowering them and have control. 
2) How would a pluralist view the impact of new and digital media in your chosen industry?

A plauralist would view new and digital media in a different way saying that the audiences are autonomous, they can do what the like, watch what they want and think what they want as they are all equals. 
3) Are there any examples of hegemony in your chosen industry or case study?

Globalisation

1) How has globalisation impacted on your chosen industry or case study?

Globalisation has had a great impact on the BBC as they are one of the most known institutions in the world. Other people from other countries may look at the bbc's news website as they are known to be trusted by the audiences and have provided great services. This means that people have trust in them and are known not nationally but internationally. 
2) In your opinion, has globalisation had a positive or negative impact on your chosen industry and case study? Why?

I think that is has had a positive impact as they now have a greater audience meaning they will be able to provide for all of them, bringing their ratings up and they would be making more money through sales like tv box series. 
3) Can you find examples of cultural imperialism in your case study or industry? (The 'Americanisation' of the world)

British television is being americanised as the tv channels here are buying episodes and series of american television which they air here in the UK for people to watch, so that the audience have better options and more to chose from. 

Social media

1) How has your industry or case study used social media to promote its products?

The BBC have used social media and have signed up to every single popular site there is out on the internet. They are able to now promote their products through twitter, instagram and facebook. This being done through either posting up videos or pictures of the products that they will be releasing in due time. 
2) Provide examples of how your case study has used social media and explain the impact this would have on audiences.

Stacey Eden to racist commuters: "If you've got nothing nice to say, don't say anything." This is a title which had been posted along side a video from the BBC on facebook. This is about a video of a racist. Here we can see that the BBC are trying to show themselves that they are against racism, this would have a positive affect as the audiences would like them more for it. 

3) Is social media an opportunity or a threat to your industry and case study?

It can be both an opportunity and a threat as the BBC can do promotions which can be seen by hundreds of thousands of people. However, since its a social networks they can also be challenged by the audiences which isn'y good, as people will be waiting for a response. 

Statistics

1) What statistics can you find to illustrate the impact new and digital media has had on your industry or case study? For example, in news, the UK newspaper industry sold more than 12m copies a day in 2001 but in 2014 it was below 7m.

2) What impact have the statistics you have found had on institutions in your chosen industry? 

I believe that the BBC has had an increase in viewers due to the change in tv programmes and shows, they have become better and improved on the entertainment and quality of their products, meeting the demands of the audiences. 

3) What has the impact been for audiences?

They now have more of a choice in what they would want to watch live on tv, or either on the internet.

Wider examples and secondary texts

1) What other texts or institutions are also relevant to your case study? What would be good secondary texts or examples to use to support the findings of your independent case study?

Another few examples would be the competitors, the competitors are all different to the BBC as they would all argue that hey do as much as the BBC does, they are funded through their advertisements which they show every 15 minutes or so for a couple of minutes. They are not funded by the public but by companies that want to promote their products or services. They would all argue that they would want some money from the licence fee due to them doing the same thing.