1) Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - ourMedia Magazine archive is here).
2) What are the two texts the article focuses on?
The two texts that the article is focused on is Pan Am and Beyonce.
3) What examples are provided from the two texts of the 'male gaze' (Mulvey)?
One of Beyonce's examples is where she welcomes the male gaze through being the housewife in the video, also along with this she wore as they described 'sexy outfits'. This does in fact welcome the male gaze through wearing tight revealing clothings, this attracts the men and is there for that purpose. For Pan Am 'the humiliating girdle check'. This would also welcome the male gaze as it is something that most women would have worn and something that would not have been seen as much, making it sexual for the men as it shapes their bodies making them seem sexier in a way and more attractive.
4) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?
I believe that there is still need for feminism as these two texts does not solve everything, people in society targeting woman, are still not treated equally as men. One of the examples is that women do in fact get paid less than a man, even if it is the exact same job that requires the same type of education and qualifications.
5) Choose three words/phrases from the glossary of the article and write their definitions on your blog.
Feminism - a movement aimed at defining, establishing, and defending women's rights and equality to men.
Post - feminism - an ideology in culture and society is somehow past needing feminism and that the attitudes and arguments of feminism are no longer needed.
Third wave feminism - was a movement that redefined and encouraged women to be dominant and sexually assertive.
Patriarchy - an ideology that places men in a dominant position over women.
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