Snapchat users response to ads; ‘we like them, we really like them’

Snap chat users that use snap chat on a daily basis watch the advertisements that are featured in everyone's stories. Snapchat were worried that the snapchat users may become annoyed if they were to post up advertisements on stories, they have recently started to post up advertisments of mcdonalds recently. They've have done a survey and have seen what people have been saying about the advertisements. some of their views were that they liked the really much. People enjoyed watching the advertisements.

44% of Brand Story viewers said they enjoyed the ads.

People who viewed the Dragon Age Brand Story were 7% more likely to buy the game.

Universal says their Brand Stories led to a 13% increase in tickets sales on those two movies