Sunday 15 March 2015

Facebook slammed after advertising funeral directors to a CANCER patient: Promotions appeared after sufferer Googled disease

A cancer patient who searched online for support about his disease was left horrified when Facebook began placing advertisement for funeral directors on his Facebook feed.
Daniel Kapp, 46, was diagnosed with prostate cancer last month. Shortly after he used the web to learn more about the illness.
When he opened Facebook the following day he said he was 'bombarded' with 'insensitive' promotions that he couldn't remove.
  • Daniel Kapp, 46, was diagnosed with cancer last month 
  • Following the news he used the web to learn more about the illness
  • He was then shown 'insensitive and tasteless' ads for funeral directors
  • The consultant said he tried to remove the ads but they kept appearing 
  • And the funeral directors said it was shocked its adverts were being used to target people in this way
  • Facebook tracks its users movements around the web using cookies
  • These are used to serve relevant ads but only work if a user is logged in
  • Facebook has not yet responded to MailOnline's request for comment

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