Exam Prep

Exam Question: Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?

Intro:

P1-The internet has been called - the most important medium of the twentieth century” - Briggs and Burk. This essay will talk about New and digital media and how it has had a massive impact on today’s society. This is due to people becoming online users and relying on information that is gained and given out on the online database which is the internet. These development allow people to have more freedom roaming around surfing the net exploring and influencing views and values online.

P2-Apple got hacked and pictures were leaked from icloud, this shows that privacy is a problem over the internet. This is why apple have recently released IOS8 to make people feel safer about their personal information on their devices.

P3-Obama, “Were it not for the Internet, Barack Obama would not be president.” Ariana Huffington. “The tools changed between 2004 and 2008. Barack Obama won every single caucus state that matters, and he did it because of those tools, because he was able to move thousands of people to organize.” Obama had used the internet to get his message across for example he had used YouTube as he had posted up a video of his speech “a more perfect union” this had been watched 7.2 million times, one to many communication.  

P4-China have blocked instagram to reduce the amount of people that come to the protests over in china that want to vet the . Shows that the government is trying to censor some major applications that are used by the people so that they are not able to use them, this showing that the online users are disempowered as they are not able to do anything about this.

P5-Facebook – Facebook have announced that they will be making drones to shoot up into space s that they are able to provide internet access for the other 4 billion non active users on the internet. Fb do this so that they make more money, however, his does lead to people being more empowered as they are exposed to freedom on the internet. i.e more USG, freedom of speech, free to comment on start campaigns..  This allows a potential 4 billion other users to use the internet and do as they wish and roam the internet. This does empower the potential users to a certain extent.

P6-Wikipedia - Audiences are also losing power as they are being dumbed down, given false information by the million monkeys online typing away – Andrew keens.  The false information is then believed by the online users which is “killing our culture” due to the information that online users are educated by.  - A 2005 study by Sonia Livingstone and Magdalena Bober found that the majority of students trusted online information as much as they trusted information in printed books.

P7-Conclusion: