Facebook looking into why people ignore ads.

Facebook is trying to make advertising on its website better by looking into why people clock and bury certain ads.  The social media giant never stops searching for ways to make advertising better and focused, and why users don’t like certain ads is one area that it is exploring currently.  For most advertisers, Facebook is the first and final word for advertising on the social media and the company intends to keep it that way by letting them reach more customers. Users will also benefit from this exercise as they will be able to give their feedback on the kind of advertisements they see.

I think people ignore ads on Facebook as they just simply not interested in any ad that Facebook advertises. For example me as a Facebook user hate the advertisements and think they shouldn’t be shown. However this won’t happen as this is how Facebook make their money through social media advertisements. 

Facebook is at the vanguard of squeezing increased value from paid social media marketing – and other networks are following

Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts if they want to engage with their target audience. These rumblings have been growing louder over the past 12 months, particularly in regards to Facebook, which some marketers claim is now little more than a glorified advertising network. However, it could be that Twitter will also become a so-called ‘pay-to-play’ network for marketers, as it recently hinted at plans to implement a news feed-style algorithm.

Facebook is trying to take as much money from business that would like to advertise on Facebook as Facebook is one of the most visited websites in the world right now. This would get a chance for the business to get mas coverage of their audience online which they could target. However, if Facebook carry on charging more and more they would soon see that people would be backing off a they’d find other alternatives for them to advertise their business or company. 

Instagrams new app.

Instagram's new app 'Hyperlapse' is revolutionising how its users make videos

Instagram's first app, Hyperlapse, is a free app that's busy stealing the hearts of iPhone users. It allows its users to make videos on their smartphones and then show off films that look as though someone has held down the fast-forward button – except, because it's Instagram, it's a lot more stylish.

 I don't think any time soon many people would be using this app quite a lot as no one is really interested in watching what people do and watching in fast forward.